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http://www.routard.com/forum/quebec/29.htm

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List of resources for WOM

We used several websites in order to get better information on what Word of Mouth or Buzz Marketing stands for:

Wikipedia
http://en.wikipedia.org/wiki/Word_of_mouth

Search CRM
http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci939341,00.html

Seth Godin
http://sethgodin.typepad.com/seths_blog/2005/06/buzz_marketing.html