We used several websites in order to get better information on what Word of Mouth or Buzz Marketing stands for:
Wikipedia
http://en.wikipedia.org/wiki/Word_of_mouth
Search CRM
http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci939341,00.html
Seth Godin
http://sethgodin.typepad.com/seths_blog/2005/06/buzz_marketing.html
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